The Maserati Trident is the symbol of Passion, Design and Innovation.
Today, these 3 key values of the Brand are enclosed in a single concept:
The Italian Audacity
From the Maserati Trident arises all the strength of the Experiences Top Clients will be able to live.
Starting as a main symbol, The Trident transforms into the casing of the essence
of the natural elements that represent the location of each event
mountain - snow | sea - water | desert - sand
and releases them through animations.
As if by magic, almost as if it were the “Genie that comes out of the lamp”,
every element starts to flow along with a color code change.
The Trident will be transposed and adapted to digital and paper communication
and representend on the merchandising.
with LAPIS (Turin-Italy)
