I'm Lucas Pelissero, a graphic designer, art director, photographer, and teacher with over 30 years of experience in brand design, packaging, and visual communication. A graduate of Graphic Design at the University of Buenos Aires, I've developed a creative approach that combines conceptual rigor and cultural sensitivity, developed through international experience.
Today, I work from Turin for clients in Italy and around the world, offering branding, visual identity, art direction, photography, and videography services for companies, startups, and editorial projects. For me, every brand is a story to tell: a system of signs, values, and images capable of building authentic connections with people.
Over time, photography and videography have become an integral part of my work: I create event reportage, sports shoots, and video content that complements every visual communication project. On the streets, street photography is my daily training ground—a way of seeing the world before even photographing it.
Since 1992, I have combined my professional practice with teaching, first as a professor of Art History and later as a professor of Graphic Design, both at the Faculty of Design and Urbanism (FADU) of the University of Buenos Aires and at various institutions in the city of Turin. Transmitting visual culture to new generations is as important to me as designing: the two activities feed off each other, keeping my perspective always critical and up-to-date.
My practice is nourished by cinema, art, and literature: sources of inspiration that enter my work unseen, but felt.