I'm Lucas Pelissero, a graphic designer, art director, photographer and teacher with over 30 years of experience in brand design, packaging and visual communication. I graduated in Graphic Design from the Faculty of Architecture, Design, and Urban Planning (FADU) at the University of Buenos Aires.
Throughout my professional life and beyond, my passion for art has led me to be constantly surrounded by images, cinema, photography, literature and music.
Throughout my professional life and beyond, my passion for art has led me to be constantly surrounded by images, cinema, photography, literature and music.
I was born and raised in Argentina and now work from Turin for clients in Italy and around the world. I'm specialized in branding and visual identity, producing photography and videography for my clients.
For me, every brand is a story to tell: a system of signs, values, and images capable of building authentic connections with people. That's why, in my work, my passions are an integral part of the creative process. Cinema, art and literature are sources of inspiration that enter my work invisibly, yet perceptibly, making each step rich in resources and in line with the client's expectations.
My passion for my work led me to teaching. I've been teaching since 1992, both at the University of Buenos Aires and at various institutions in Spain and the city of Turin. I've taught Art History and have been teaching courses in Branding and Graphic Design for several years.
Sharing my experience and craft to the new generations is as important to me as designing: the two activities feed off each other, always keeping my perspective critical and up-to-date.
I enjoy going for long walks in the city with my camera and smartphone and recording the life around me: people strolling, demonstrations and popular festivals. Street photography is my daily training ground: a way of seeing the world before even photographing it. A way of getting to know the people with whom I communicate through my work.
I invite you to explore my website or visit my profiles on other platforms, where you can get a glimpse into my world and what I do. If you want to get to know me, I'd be happy to have a coffee.